Todd Giannattasio
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Do Job Stories Lead To Better Products And Marketing?

job stories approach

[Photo: Tom Werner/Getty Images]

Nowadays software companies like Airbnb and Google understand that great products match with problems, not people.

I like this job stories approach, though it doesn’t negate the need for personas.

We still need to know who, where, and when to communicate.

https://www.fastcodesign.com/3068326/a-ridiculously-simple-tool-for-building-products-people-love